by Craig Travers
Marvels newest film, Black Panther, featuring an all-black cast, is currently breaking box office records, both here at home and across the world.
It is the first top grossing film by a black director, Ryan Coogler, and brought in an estimated $387 million during its opening four day weekend, beating the previous record holder for February release, Deadpool, which brought in an estimated $159 million.
Black viewers accounted for 37% of the domestic turnout in the United States with theatres scrambling to add more show times to accommodate the crowds.
In many cities, attendees arrived in outfits inspired by the movie and in celebration of black culture.
“The concept of an African story, with actors of African descent at the forefront, combined with the scale of a modern movie franchise, is something that has never really been seen before.” Mr. Coogler told the Hollywood Reporter.
”You feel like your getting the opportunity of seeing something fresh, being part of something new, which I think all audiences want to experience regardless or whether they are of African descent or not.” he said.
Black Panther also opened with strong viewing figures in the United Kingdom, Belgium, Ukraine, South Korea, Mexico, and Brazil, though had less of a turnout in Germany where it was defeated to the top spot by Fifty Shades Freed.
Disney will release Black Panther in China and Russia and Japan in the weeks to come.
”We were extremely pleased with the reaction around the world.” said Dave Hollis, Disney President of Distribution.
Black Panther stars Chadwick Boseman as King T’Challa who becomes King of Wakanda after his father’s death, Wakanda being the most advanced place on earth within this universe.
”Deep down we all hoped people would come out and see a film about a fictional country on the continent of Africa, made up of a cast of people of Africa descent.” Coogler wrote.
”Never in a million years did we imagine that you would all come out this strong.”
Image: Disney UK